Reports to: Head of Operations TeamEasyrentcars.com is seeking German/Spanish/Portuguese/Italian Operations and Marketing Specialists who will be responsible for the translation and maintainence of its corresponding language site, as well as the creation, execution and reporting of its localization marketing activities that contribute to Easyrentcars.com’s demand and revenue goals. The candidate will be innovative, creative, have a passion to win, and analytically minded. This role will report to the Head of Operations Team and will work closely with the Product team and Marketing team to ensure programs are timely, creative, measurable, flawlessly executed, and drive results. Responsibilities:First three months:- Build and lead a translation team to translate the entire website and APP from English to corresponding language (German/Spanish/Portuguese/Italian).- Proofread translations and demonstrate creative translation expertise and experience in website language localization and adaptation.- Work with the internal Project Management and QA team to help co-ordinate the quality assurance process for localized versions.Afterwards- Research on local consumer marketing channels, and provide insight and suggestions on marketing localization and channel selection;- Work closely with internal performance marketing team to develop marketing strategy for local site, develop and maintain partnership with local marketing channels; - Be familiar with CPC, CPA, CPS, CPM, DSP advertising, work with marketing team to establish clear measurement and management plan across above marketing activities;- Work with internal operations team to plan and execute online marketing campaigns and promotions across multiple local language channels;- Creating landing pages, translate, define and refine messaging and content for online marketing campaigns of local language site;- Collaborate with all event relevant departments to deliver, report on, and optimize success of the online events;- Align with the product manager to execute plan and strategy for local language site online events, including setting conversion points and optimizing user funnels;- Leverage data tools to monitor, analyze and optimize marketing performance based on the pre-defined ROI and KPIs.
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